zondag 22 november 2009

Complaint against Media Markt

Sp.a member of parliament Hans Bonte has lodged a complaint against the campaign of Media Markt.
Media Markt has put in his publicity brochure big record low prices, for instance a notebook for just 0,85euro a day. Bonte says that it's a trick to palm a credit card with the logo of Media Markt on their clients. Thanks to these current prizes people think they can pay off interest-free, but that is the misleading part of the campaign, because on the credit card you must pay an interest of 16 per cent.
Media Markt assures that they follow the rules.

Emmy D'Haeye
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dinsdag 17 november 2009

Corrective advertising hurts


A study of 3 Canadians was able to show that forcing companies to correct their adverts is bad for that particular industry. The study came after a poll which revealed that only 11% of the consumers trust ads. According to the 3 Canadians corrective advertising should protect the integrity of the industry. But the study proved the reversed effect. Luckily Darke , Ashworth and Ritchie came up with a few remedies for this effect in their study: “Damage from Corrective Advertising: Causes and Cures”. They also highlighted that companies are using more innovative ways of advertising. They also pointed out that regulators mustn’t forget to praise good, genuine adverts.


kirsten gabrio

source : http://www.marketingmag.ca/english/news/pr/article.jsp?content=20080821_144337_22360
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dinsdag 3 november 2009

What about science in advertising?

M. Taelman and J.P. De Greve have studied 282 advertising messages appearing on television and in newspapers. More than 60 % of them had a scientific reference, more than 75% of those were misleading.They only studied the categories self-medication without prescription, wellbeing products (f.e. cosmetics), washing-powders, food and cleaning products. For example ‘Minarine Becel Pro-Activ’. This product is supposed to be cholesterol reductive however, it only works if you combine the product with healthy food, otherwise it has no results.




Taelman and De Greve concluded that there is a lot of wrong and misleading information out there, but they also mentioned that some commercials are entirely true.


Lynn De Winter


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The ASA bans ads for Vitaminwater


Coco-cola brought out three misleading ads for Vitaminwater. These ads used the following sentences : 'more muscles than brussels' and 'keep perky when you're feeling murky'. The ASA banned these ads because they could mislead consumers. They made the consumers belief they could get as strong als Jeanclaude Van Damme or that the water is good for your health. The ads for Vitaminwater make it look like a very healthy water with the added nutrients. But the ASA pointed out that the water holds a quarter of the daily amount of sugar and it does not make you as strong as the muscles from Brussels. Consumers are therefore warned to think before they drink Vitaminwater. The water isn't a miracle drink but more a flashy soda with some addes nutrients.
Kirsten Gabrio
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vrijdag 30 oktober 2009

Protect youth against advertising


The Flemish Minister of Education Pascal Smet wants to protect young people against the dangers of publicity. The minister wants education to put efforts against misleading advertising because young people don’t know the dangers of advertising yet . He says that youth are overrun with information and that they have to learn the difference between trustworthy and untrustworthy advertisements. Young persons are a lot easier to convince of something than adults and that is why the minister wants to protect these easy preys of advertisers. Smet would like to change the final levels so that young people can judge advertising critically by the end of their secondary education.
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