Coco-cola brought out three misleading ads for Vitaminwater. These ads used the following sentences : 'more muscles than brussels' and 'keep perky when you're feeling murky'. The ASA banned these ads because they could mislead consumers. They made the consumers belief they could get as strong als Jeanclaude Van Damme or that the water is good for your health. The ads for Vitaminwater make it look like a very healthy water with the added nutrients. But the ASA pointed out that the water holds a quarter of the daily amount of sugar and it does not make you as strong as the muscles from Brussels. Consumers are therefore warned to think before they drink Vitaminwater. The water isn't a miracle drink but more a flashy soda with some addes nutrients.
Kirsten Gabrio
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