One and a half year ago, the European Commission started its action against misleading advertising of ringtones, wallpapers and mobile phone services on the internet. The commission scrutinized 554 websites of the 27 European Union countries, Norway and Iceland. The investigation was a big success. At least 301 websites gave evidence of intrusion on the EU-consumer’s laws. The websites showed signs of unclear prices, dubious information and misleading advertising in general. In total, 54 websites were closed completely, 159 ones were corrected and the other 70% were cleared out. In Belgium, 18 out of the 28 websites breached the consumers’ laws. The European Commission also fined 9 societies for a total of 2 million euros.
European Consumer Protection Commissioner, Meglena Kuneva, said he is satisfied that the action against misleading ringtone advertisements was such a success.
Maggelien De Smul
Source : http://www.standaard.be/artikel/detail.aspx?artikelid=DMF20091117_044&word=misleidende+reclame
Picture : http://www.technologygear.net/wp-content/uploads/2008/11/ringtones.jpg
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