Yaz, the super birth control pill ?

Yaz is the best selling birth control pill in the United States. Bayer brought Yaz on the market with ads that promised women much more than a reliable form of contraception. Yaz could cure pimples and premenstrual syndrome. The FDA and the attorneys generals of 27 states found that the ads for Yaz were deceptive. Yaz does not cure acne or premenstrual syndrome and should not be taken just for those two reasons. The FDA punished Bayer for this quite severely. Bayer has to run a new and corrected campaign and for the next six years all  ads for Yaz have to be screened.

Click this link for the deceptive ad : http://www.youtube.com/watch?v=uCg1q0h1PP0



Kirsten Gabrio
article :
http://www.marketingmag.ca/english/news/pr/article.jsp?content=20080821_144337_22360