Corrective advertising hurts

A study of 3 Canadians was able to show that forcing companies to correct their adverts is bad for that particular industry. The study came after a poll which revealed that only 11% of the consumers trust ads. According to the 3 Canadians corrective advertising should protect the integrity of the industry. But the study proved the reversed effect. Luckily Darke , Ashworth and Ritchie came up with a few remedies for this effect in their study: “Damage from Corrective Advertising: Causes and Cures”. They also highlighted that companies are using more innovative ways of advertising. They also pointed out that regulators mustn’t forget to praise good, genuine adverts.


kirsten gabrio

source : http://www.marketingmag.ca/english/news/pr/article.jsp?content=20080821_144337_22360